From July 1 Altea is part of the leading tourism brand in Family Tourism of the Valencian Community, Tour & Kids.

The objectives of this Product Club are: to structure the Family Tourism offer in the Valencian Community; disseminate and commercialize the family tourism offer of the Valencian Community; create a product adapted to family consumption; improve and diversify the offer of destinations.

Altea will improve your family tourism in product quality; the segmentation and specialization of the offer; the use of synergies and collaborations and the promotion and specialization.

In the province of Alicante there are already several municipalities attached to Tour & Kids; Benidorm, Calpe, Denia, El Campello, Elche, Villena, Xàbia and for a few weeks Altea.

Tour & Kids is made up of tourist destinations and tourist companies in the geographical area of ​​the Valencian Community. The companies that can be part of the product club are accommodation, catering, travel agencies, leisure and tourism services companies and transport companies based in the Valencian Community.